The Commercial Office of ProChile in Washington D.C., and the Association of Restaurants of the Metropolitan Area of Washington (RAMW), organized, at the official residence of the Ambassador of Chile in Washington D.C., the broadcast of the television program “Live Holly” of channel Fox 5 News, which was transmitted live during the segment of the news, first thing in the morning.
During the activity, distinguished chefs, Jamie Leeds of the CommonWealth and Vikram Sunderam of the Rasika, renowned sommeliers, Andrew Stover and Elli Benchimol, all nominated candidates to their category for best of the year of the Washington Metropolitan, also the representative of Wines of Chile and H.E. the Ambassador Goni, participated.
The television broadcast was divided in 4 segments. In the first one, Ambassador Goñi welcomed the journalist Holly Morris and viewers to the residence. In the second, the nominated chefs were presented and interviewed. At the same time, Holly and the Ambassador mentioned the importance of the presence of Chile in the Gala, since 2009, not only was participate with wines, but also with special foods like “merquén”, olive oil and oil of avocado, all which were being used by the chefs. The Ambassador made a special remark that this year; the consumers will be able to enjoy our national oranges and grapefruit in the local market.
In the third segment, the Chilean wines were emphasized, interviewing the nominated sommeliers, who indicated their experience and knowledge on Chilean wine. Also, present was the Executive Director of "Wines of Chile" in the United States, Lori Tieszen, who emphasized the relation between price and quality of the Chilean wines versus other wines that are found in the local market. In fourth and final part of the broadcast, Holly interviewed Lynne Breaux, President of the RAMW, who emphasized the importance of recognizing the people and companies involved in the hospitality industry of the region. Likewise, the dishes prepared by the chefs with Chilean products were tasted by Holly, Lynne and the Ambassador.
The programs coverage was exclusive of Chile, its products and wines, accomplishing the objective of international country image and to promote the extensive variety of products that Chile offers.