The "Fourth Annual Compassion Golf Tournament”, was carried out at the Hidden Creek Country Club, in Virginia. ProChile’s Commercial Office in Washington D.C., participated by sponsoring this event.
Players were provided with a Chilean lunch box, with the “All ways Surprising” logo, which consisted of an “Ave-Mayo” sandwich, pasta salad “a lo Pebre” and Brownie with “Carica”. Moreover, at the registration tables, a variety of brochures about Chile, its products, services, tourism, hats and pens were available for the players. After the tournament, the participants proceeded to the awards ceremony, with a reception which was held at the restaurant PassionFish in Virginia. For this activity, Chile donated a case of wine, In Situ Chardonnay 2007. The bottles were distributed among different award winners.
This type of activity, allows the opportunity for export promotion and international country image.